Buy Social - For A Better World

 

Buy Social for a Better World is a campaign which celebrates social enterprises, shining a spotlight on the incredible difference they make. 

Take part and make sure your customers, staff and the wider public know about what you do and how they can help build a better world by Buying Social. 

The message of the campaign is simple – when you Buy Social, it creates a positive impact.

The campaign will involve a week of online activity and will also be supported by an exciting augmented reality (AR) experience featuring social enterprise products in-store at The Co-op. This is being supported by Michael Sheen, Caitlin Moran, Chris Addison and Sali Hughes who, through AR, will tell customers about the impact buying social can have. They will also encourage shoppers to look out for the Buy Social badge to recognise other social enterprises.

If you’re a certified Social Enterprise NI member, make sure you’re using the Buy Social badge*. See how others are using it here.

Each day of the campaign will have a different focus online, shown in the calendar below. 

 

 

Monday 7th

• Social enterprises are businesses building a better world through trade. You can help build a better world #BuySocial https://www.buysocialni.org.uk/directory
• Social enterprises are strengthening communities and changing lives. Support them and #BuySocial for a better world https://www.buysocialni.org.uk/directory

Tuesday 8^th

• There are 100,000+ social enterprises across all regions in the UK set-up to trade for a social or environmental purpose including nearly 900 in Northern Ireland  Find out more and support them https://www.buysocialni.org.uk/directory  #BuySocial
• Change lives and build a better world by buying from social enterprises like us! #BuySocial https://www.buysocialni.org.uk/directory

Wednesday 9^th

• We’d like to say a big thank you to [Insert/tag name of your business customers] for supporting us and helping us to [Insert something short about your impact] #BuySocial
• If it wasn’t for customers like [Insert/tag name of your business customers] we wouldn’t be able to [Insert something short about your impact]. Thank you!

Thursday 10^th

• We’d like to say a big thank you to [Insert/tag name of your public sector customers] for supporting us and helping us to [Insert something short about your impact] #BuySocial
• If it wasn’t for customers like [Insert/tag name of your public sector customers] we wouldn’t be able to [Insert something short about your impact]. Thank you! #BuySocial
• Dear [tag your local MLA] we’re a local social enterprise changing lives in your constituency by [insert impact] https://www.buysocialni.org.uk/directory  #BuySocial

Friday 11^th

• Through buying our [insert product/service you provide], you’re allowing us to [insert something short about your impact] #BuySocial https://www.buysocialni.org.uk/directory

Saturday 12^th

• When you buy from us, you’re helping to [insert something short about your impact] #BuySocial and support the 100,000+ social enterprises across the UK https://www.buysocialni.org.uk/directory

 

Social Media Channels

Use 3 images on your Twitter, Facebook and Instagram posts that talk about your impact:

1. Your first image should be to do with your impact (a photo which ideally includes your social enterprise’s beneficiary group)
2. Your second image should be of your product or service
3. The third one to use is the campaign image to tie it all together – these are saved in the social media plan folder, sized for each platform.

 

Click on the image below to download a full version of the campaign badge to use: