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Wed, 10 Nov


Online interactive event

Start2Thrive - Female Entrepreneurship Masterclass

The Start2Thrive Female Entrepreneurship Masterclass will provide insights and inspiration from a number of successful female entrepreneurs

Registration is Closed
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Start2Thrive - Female Entrepreneurship Masterclass
Start2Thrive - Female Entrepreneurship Masterclass

Time & Location

10 Nov 2021, 15:30 – 17:00 GMT

Online interactive event

About the Event

About this event

Have you a Business Idea?

We are delighted to introduce the first in the Start2Thrive series of events and webinars to support female students explore their business ideas and make the first steps into business. As part of the Start2Thrive programme we will be bringing bespoke, focused events and webinars covering key areas and more!

Guest Speakers

1. Julianna Ayton - Founder of By Cafe Storm & Cloud 9 Catering

Julianna started working in Starbucks at 16, from then she knew that she had a passion for working in the Hospitality Sector. From there, she moved on to be a manager in a start-up coffee shop/bakery and she soon realised that she was more than capable of opening her own coffee shop/cafe.

She always had a love of food and was a keen baker and she knew that she wanted to share this love of food with everyone else, so in November 2014 she took the big step & signed for her first premises, Cafe Strom. This was an existing 70 seater cafe in Limavady just off the Main Street and the business quickly grew to employ 15 staff.

In 2016, Julianna established By Cafe Storm in Eglinton by converting a former tea room into an artisan cafe. In September 2019, she opened cafe KOKO within the DW Fitness Centre and during this time she was offered the opportunity to open several cafes within the DW establishments in Northern Ireland/England. Due to Covid, KOKO had to close in March 2020 & with the struggles of the pandemic, DW closed all Northern Ireland Outlets.

2021 has seen many changes for the business, Julianna has just opened another Café in Greencastle Co. Donegal & is currently in the process of opening an Artisan Bread Bakery & Ice Cream also in Eglinton. This means that the business operates within two different countries & is something that she hopes will continue to grow internationally.

By Cafe Storm

2. Ashleigh Avarell - Creator of Ibrand and Treasure Gifts

Ashleigh is the owner of two businesses – Ibrand and Treasure Gifts. A marketing graduate from Ulster University, she worked for Coca-Cola before being inspired to launch her own garment branding and merchandise company. Founded in 2016, Ibrand and Treasure Gifts have worked with global brands such as Dior and Google, as well as having a high international export rate.

When your company makes branded goods including uniforms for staff, it doesn't seem like lockdown would help your business to thrive. That is, unless like Ashleigh, you take it as a time to grow and adapt. During lockdown she scaled up her business, hired 2 new staff, bought a laser machine and expanded her product ranges.

On a more personal side, Ashleigh is also mum to 10 week old baby Patrick, and is due to marry at Christmas. and

3. Clare Cooper – Co-Founder of B&CO Care

B & CO Care is made up of three sisters from Derry City in Northern Ireland; Bronagh, Clare & Orla. Their aim is to bring a little self-care into the lives and homes of those who receive their care packs, whether it be for yourself or someone you love.

People, by nature, are good at taking care of others but in turn can neglect themselves. This can be the case for many people, be it themselves or someone they know. Self-care is a form of taking care of your mental, emotional and physical health which is often overlooked. It means giving yourself permission to pause and our care packages will encourage you to do just that.

Through their care packs, B&CO hope to bring awareness and promote the need and importance of self-care for everyone.

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