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Tue, 23 May


Virtual / Zoom

Zoom@Noon - Writing an Effective Press Release

Come join us for another informative Zoom@Noon session with Tina Calder, Director of Excalibur Press. She will dive deep into the difficult task of writing an effective press release that conveys the correct amount of information in a way that best reflects your topic, and appeals to local media.

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Zoom@Noon - Writing an Effective Press Release
Zoom@Noon - Writing an Effective Press Release

Time & Location

23 May 2023, 12:00 – 13:00

Virtual / Zoom


About the Event

On Tuesday 23rd May 2023 we will be joined by Tina Calder. Tina is a journalist, author, commentator and publicist, and the owner of Excalibur Press, a unique content development, news and publicity agency based in Belfast. At this online session, Tina will focus on 'How to Write an Effective Press Release'.

Press releases are still a key part of the communications arsenal.

Whether organisations send press releases to the media, promote it on their website, publish as social media posts or use them to communuicate key messages to customers, this type of content should form part of your marketing strategy. 

Updated for 2023 with new material, Tina will guide you step-by-step in how to write a press release, what should be included and share her top content tips. This session will be very so popular so please sure to get your place secured asap! 

What is a press release?

  • A press releases should promote your goods and services in an interesting way, they’re not adverts.
  • Press releases are short, factual news stories sent or given to the media to encourage editors/journalists/broadcasters to feature the story in their publications/programmes.
  • Journalists are quick to spot organisations who dress something up as news in order to get FREE advertising.
  • They can also be published on the originator’s website (often on the news and/or media page) and adapted for company magazines, newsletters, ezines, emailers etc.

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