The voice for Social Enterprises & Social Entrepreneurs in Northern Ireland. Connecting, supporting, developing and sustaining vibrant businesses to create social change.

 

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Social Saturday 2017

Social Saturday 2017Social Saturday is about your social enterprise, the work you do and the positive impact you have. It’s also about the social enterprise movement which is changing mind-sets and transforming lives throughout the country. Social Saturday is an opportunity for you to showcase what you do through being part of a nationwide campaign which aims to raise the profile of the sector to a mass audience.

What you do is entirely up to you and will depend on who you work with, your social mission and the time and resources you have to hand. We would love for you to get involved if it works for your business.

We're also fully aware that not all social enterprises trade on a Saturday and we'll be encouraging activity to happen in the preceding week if Saturday is not possible.

The strength of our sector lies in its diversity, and so the more of you making noise on Social Saturday the bigger our collective reach will be!

View list of Social Saturday 2017 events >

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Here are some suggestions, based on the last three years of the campaign on how you can get involved:

Social Saturday offers/discounts

If you're a consumer facing social enterprise why not put on a special Social Saturday offer or even create a special Social Saturday product - in the past we've had Social Saturday themed cakes and even cocktails! Make sure you're telling your customers about the day and the fact that you're a social enterprise. 

Open day / MLA/Councillor visit

Use the campaign as a opportunity to invite MLAs and councillors to your social enterprise. It's a fantastic opportunity to influence decision makers and show them that another way of doing business is possible. It's also a fantastic media hook, so through in an invitation to your local press as well! 

Work with other local social enterprises 

Why not use Social Saturday to build on or forge new relationships with other social enterprises across the country. You could join forces and put on a social enterprise themed marketplace or joint networking event. 

Knowledge sharing

You could put on a knowledge sharing event where you can talk about your experiences as a social enterprise. This may involve topics such as winning public sector contracts, working with the private sector, your experiences of social investment, working with a particular client group or demographic, or just talking about how you spread the social enterprise message as an organisation.

Build on what you already do and make some noise!

The simplest way to get involved in Social Saturday is to use it as an opportunity to shout out loud about what you do. Build on what you're already doing and use the campaign to draw focus to your work. Use it to get in your local press using the template press releases which we will provide and join the conversation on social media using #SocialSaturday2017

Social media

An easy way to make some noise about your social enterprise is on social media. Even if you’re not putting on an event, you can always take some photos of staff, customers or service users - with their permission. Use #Socialsaturday2017 and let’s get it trending! If you’ve got more time you could even take a short film using a smartphone and share it

Promotion

Make sure you shout loudly about your social enterprise on Social Saturday! If you’re hosting an event, remember to let the press and your local politicans know about it as soon as possible - this will help to raise the profile of the day further and get some great coverage for your organisation. 

Other ways of promoting your event are to set it up as a Facebook event, create an email signature, and invite all of your customers to come along and support you.

Add your event to our listing >